German Startup Delivers Curated Outfits Directly To Men’s Doors

German Startup Delivers Curated Outfits Directly To Men’s Doors
Delivery & Logistics

Using a combination of personal stylists and artificial intelligence, Outfittery aims to address the pain points of shopping for menswear through personalization and convenience

Kim Windyka
  • 27 april 2018

Outfittery, a startup based in Germany, wants to make it easier for men to find clothing that looks great and fits perfectly by delivering completely customized boxes of outfits to their homes. The company, which was founded in 2012 by Julia Bösch and Anna Alex, began as an alternative to expensive personal shoppers and frustrating e-commerce experiences. Outfittery now boasts 500,000 customers in eight countries, and carries approximately 100 labels that range from well-known to obscure.

To get started with the service, customers are asked to fill out a short questionnaire that collects information about their own style preferences and sizing requirements. For an even more personalized experience, they can also upload a photo of themselves or arrange an optional call with one of 150 stylists to discuss their style goals. With the help of artificial intelligence and this dedicated stylist, a package of two or three unique outfits is then curated and shipped.

Outfittery currently caters exclusively to European consumers, shipping to Germany, Austria, Switzerland, the Netherlands, Luxembourg, Belgium, Sweden and Denmark. Much like U.S-based clothing delivery services such as Trunk Club and Stitch Fix, the company doesn’t charge shipping, subscription or return fees. Shoppers have seven days to try on the outfits, and pay only for the clothing they decide to keep. Ensembles run the gamut from elegant to sporty, and price points for each typically range from 250€ to 660€ ($307 to $810).

Since its inception six years ago, the startup has raised $62 million in capital from a variety of investors that include Highland Europe, Octopus Partners and Northzone, who also back popular music streaming service Spotify. As a result, it leads the European market in curated clothing for men, and enjoys a high level of brand recognition and affinity in both its home country of Germany and Nordic nations. While the menswear delivery market has proven challenging for some, as evidenced by British competitor Thread’s decision to focus on women’s clothing, it appears that Outfittery’s heavy focus on individual customer style is paying off thus far—the average order value of clothing kept from each box comes out to around $245.

Capitalizing on a diminishing brick-and-mortar landscape, Outfittery remains committed to offering increasingly personalized products as it seeks to expand in Europe. To this end, the company recently partnered with London branding agency Poke and hired cosmetics industry veteran Nigel Carl Brown as its Chief Customer Officer.

Outfittery


Images: Outfittery

Outfittery, a startup based in Germany, wants to make it easier for men to find clothing that looks great and fits perfectly by delivering completely customized boxes of outfits to their homes. The company, which was founded in 2012 by Julia Bösch and Anna Alex, began as an alternative to expensive personal shoppers and frustrating e-commerce experiences. Outfittery now boasts 500,000 customers in eight countries, and carries approximately 100 labels that range from well-known to obscure.

+AI
+AI
+artificial intelligence
+Brand Development
+customization
+Delivery
+Delivery & Logistics
+Europe
+Fashion
+fashion / apparel
+germany
+home
+Music
+personalization
+retail
+Seamless Delivery
+startup
+subscription service
+technology
+UK
+Virtual Commerce

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