Glossier Took Over A San Francisco Cafe To Bring Makeup To The Table

Glossier Took Over A San Francisco Cafe To Bring Makeup To The Table

The beauty brand launched a pop-up shop at Rhea's Cafe where customers can try out Glossier products while they eat and socialize

Catherine Ollinger
  • 6 april 2018

The days of no fooling around at the table are gone thanks to cosmetics and beauty brand Glossier‘s recent takeover of Rhea’s Cafe in San Francisco. While the beauty brand has launched pop-up shops before, this one takes a creative approach to brand promotion by merging socializing and food with trying out new products.

Through mid-April, visitors to Glossier at Rhea’s can test, compare and buy beauty products on site while they munch on a select menu of the cafe’s best-selling items: a buttermilk fried chicken sandwich, a Korean-style steak sandwich, a chicken katsu sandwich, salads and more, with beer and wine available from 5 to 8 p.m. Glossier products are arranged artfully throughout the Rhea’s, craftily positioned to blend harmoniously with the cafe’s decor and enhance the shop-and-dine experience.

Glossier Rhea’s Cafe

+experiential marketing
+PSFK Imagery

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