Glossier Took Over A San Francisco Cafe To Bring Makeup To The Table
The beauty brand launched a pop-up shop at Rhea's Cafe where customers can try out Glossier products while they eat and socialize
The days of no fooling around at the table are gone thanks to cosmetics and beauty brand Glossier‘s recent takeover of Rhea’s Cafe in San Francisco. While the beauty brand has launched pop-up shops before, this one takes a creative approach to brand promotion by merging socializing and food with trying out new products.
— Glossier (@glossier) March 19, 2018
Through mid-April, visitors to Glossier at Rhea’s can test, compare and buy beauty products on site while they munch on a select menu of the cafe’s best-selling items: a buttermilk fried chicken sandwich, a Korean-style steak sandwich, a chicken katsu sandwich, salads and more, with beer and wine available from 5 to 8 p.m. Glossier products are arranged artfully throughout the Rhea’s, craftily positioned to blend harmoniously with the cafe’s decor and enhance the shop-and-dine experience.
— Glossier (@glossier) March 25, 2018
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Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.