The tech giant issued its first voice-enabled coupon, giving customers $15 off any Target order placed using the AI assistant

Google offered customers a $15 coupon for Target orders placed on its shopping service Google Express using the voice-activated Google Assistant. The motivation behind the partnership between the tech company and the retailer was to raise awareness of the fact that Google’s AI assistant can shop, by running a pilot of sorts using a household name like Target to “educate customers about this capability,” said a Google rep.

Considering Google’s competition with Amazon’s Alexa, perhaps this coupon marks an effort on Google’s part to retain its share of the market by encouraging more mainstream adoption of its AI device. The collaboration may also help Google test out whether or not people are keen to use voice devices to place orders at retailers like Target. The deal is slated to run through April 21.

Google Target

Google offered customers a $15 coupon for Target orders placed on its shopping service Google Express using the voice-activated Google Assistant. The motivation behind the partnership between the tech company and the retailer was to raise awareness of the fact that Google’s AI assistant can shop, by running a pilot of sorts using a household name like Target to “educate customers about this capability,” said a Google rep.

Considering Google’s competition with Amazon’s Alexa, perhaps this coupon marks an effort on Google’s part to retain its share of the market by encouraging more mainstream adoption of its AI device. The collaboration may also help Google test out whether or not people are keen to use voice devices to place orders at retailers like Target. The deal is slated to run through April 21.