Sustainable Sneaker Is Made From Chewing Gum

Sustainable Sneaker Is Made From Chewing Gum
Design

These upcycled kicks help reduce sticky waste on streets while furthering the cause of sustainable fashion with unexpected materials

Carissa Chesanek
  • 30 april 2018

Amsterdam designer Explicit Wear teamed up with recycle company Gumdrop Ltd to produce the first sneaker to be made of used chewing gum. The latest design is called Gumshoe, a leather sneaker with a rubber sole that is 20% chewing gum in composition.

Gumshoe’s website states that about 1.5 million kilos of used gum are found on Holland’s streets each year, making for a sticky mess. This new sneaker is said to help the issue by cleaning up the streets and turning the recycled waste into something wearable.

The team behind Gumshoe are interested in expanding to other major cities to help cut down waste and are considering the option for customers to replace the sneaker’s soles at no charge. The soles will also be recycled, helping make the product sustainable as well as environmentally friendly. Gumshoe will be available for purchase starting this June at 190 euros ($232) per pair.

Gumshoe

Amsterdam designer Explicit Wear teamed up with recycle company Gumdrop Ltd to produce the first sneaker to be made of used chewing gum. The latest design is called Gumshoe, a leather sneaker with a rubber sole that is 20% chewing gum in composition.

+apparel
+cities
+Compelling Packaging
+Design
+Europe
+Fashion
+fashion / apparel
+packaging & product engagement
+Packaging & Storytelling
+recycling
+Sustainability
+Sustainability
+sustainable fashion
+technology

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