The television network promoted the show's new season by dispatching drones to deliver free pies to dedicated viewers

HBO marked the start of the fifth season of its Silicon Valley series by sending pizzas to fans of the show, and in style: rather than using an average delivery service, HBO partnered with Fooji, a delivery agency that helps brands create unique and engaging fan experiences using social media networks and on-demand delivery. Fooji used food service EatStreet to work with 90 restaurants across New York, San Francisco and Los Angeles to make the pies and then deliver them using Drone Dudes in the two Californian cities. Use of the flying devices was prohibited in New York due to safety regulations.

On the day of the premiere, fans could order a free pizza by tweeting #Sliceline with a pizza emoji, and, if lucky, would receive confirmation of a pizza order. A pizza activation is fitting, as (spoiler alert!) Silicon Valley‘s plotline includes the lead character bankrupting a pizza delivery app called Sliceline. Overall, this move from HBO marks a creative, engaging form of brand promotion and incorporation of social media.

Silicon Valley


Lead Image: Alexandra Gorn | Unsplash

HBO marked the start of the fifth season of its Silicon Valley series by sending pizzas to fans of the show, and in style: rather than using an average delivery service, HBO partnered with Fooji, a delivery agency that helps brands create unique and engaging fan experiences using social media networks and on-demand delivery. Fooji used food service EatStreet to work with 90 restaurants across New York, San Francisco and Los Angeles to make the pies and then deliver them using Drone Dudes in the two Californian cities. Use of the flying devices was prohibited in New York due to safety regulations.