In Brief

The startup that links consumers with assistants for errands and household chores is going to be selling its own products

New York-based startup Hello Alfred, which provides its clients with “Alfreds” who run errands and do other household chores, is expanding its services this month by launching its own line of home goods.

The collection include household essentials like dish soap and bed sheets, in addition to lifestyle products like scented candles and a shoe care kit. To start, they will be available for purchase on the company’s website, but they will become more widely available on other e-commerce sites, like Jet.com, in the future.

Hello Alfred, which was created in 2014 by co-founders Marcela Sapone and Jessica Beck, set out to provide people with one of the most coveted things in the world: more time. Alfreds shop to keep homes stocked with items that the members need, they take out the trash and keep things organized, but they can also handle more customized needs, so long as the desires are reasonable and legal.

Monthly Hello Alfred subscriptions start at $279, with users providing a pair of house keys and a credit card number for Alfreds to use when running errands. If this level of intimacy with a near perfect stranger is alarming, potential clients can find comfort in the intensive screening and interview process which includes background checks, six tiers of screening and two weeks of bootcamp.

Hello Alfred

New York-based startup Hello Alfred, which provides its clients with “Alfreds” who run errands and do other household chores, is expanding its services this month by launching its own line of home goods.

The collection include household essentials like dish soap and bed sheets, in addition to lifestyle products like scented candles and a shoe care kit. To start, they will be available for purchase on the company’s website, but they will become more widely available on other e-commerce sites, like Jet.com, in the future.