H&M Launches A Low-Cost Bridal Collection

H&M Launches A Low-Cost Bridal Collection
Fashion & Apparel

Just in time for high season, fashion brand H&M debuted The Wedding Shop for brides and bridesmaids on a budget

Sara Roncero-Menendez
  • 2 april 2018

Weddings are expensive, and few singular items cost as much as the wedding attire. As more brides forgo dresses costing thousands of dollars—not to mention the bridesmaids—fashion brand H&M is looking to offer a low-budget solution with its first bridal collection. The Wedding Shop is a new line that includes dresses, shoes, tops, and accessories geared toward brides and bridesmaids, with the most expensive item still retailing for under $250.

The collection is currently available for purchase. Plenty of brides are looking to save some money on their big day, which is why companies including French Connection, Whistels, Oasis and Monsoon have all come out with similar low-price options. Still, fast fashion doesn’t come with the tailored fit or ability to tweak that other bridal collections and boutiques do, and that might be important for the most photographed day of your life.

H&M Wedding Shop

Weddings are expensive, and few singular items cost as much as the wedding attire. As more brides forgo dresses costing thousands of dollars—not to mention the bridesmaids—fashion brand H&M is looking to offer a low-budget solution with its first bridal collection. The Wedding Shop is a new line that includes dresses, shoes, tops, and accessories geared toward brides and bridesmaids, with the most expensive item still retailing for under $250.

+apparel
+Europe
+Fashion
+fashion / apparel
+Fast Fashion
+H&M
+retail
+Weddings

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