Kellogg’s Bites Into Brand Engagement With Edible Record

Kellogg’s Bites Into Brand Engagement With Edible Record
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A new song from boy band PRETTYMUCH is available for listening (and eating) on a record made from Kellogg's cereal

Kaela Pflumm
  • 24 april 2018

If you think records are a thing of the past, think again. For the first time in 25 years, vinyl sales have been growing—which could be whyKellogg’s teamed up with Los Angeles-based boy band PRETTYMUCH to create a playable and edible record made out of Chocolate Frosted Flakes. The song “Hello” will be released, for a limited time, in a record format that you can listen to—and then eat.

A post shared by PRETTYMUCH (@prettymuch) on

In order to create this modern twist on an old school format, the record is made up of a middle layer of Chocolate Frosted Flakes and an outer layer of milk and dark chocolate. Once this mixture is whipped up, it is pressed into a 3D-printed mold, which is what gives this delectable and chocolatey goodness the grooves it needs to be played on a turntable. To top it off, the chocolate record is finished with the silhouette of the cartoon mascot of Frosted Flakes, Tony the Tiger. So even if cereal fans’ hearts aren’t bursting with love for this song, at least their taste buds will be.

Kellogg’s | PRETTYMUCH

If you think records are a thing of the past, think again. For the first time in 25 years, vinyl sales have been growing—which could be whyKellogg’s teamed up with Los Angeles-based boy band PRETTYMUCH to create a playable and edible record made out of Chocolate Frosted Flakes. The song “Hello” will be released, for a limited time, in a record format that you can listen to—and then eat.

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+consumer goods
+Entertainment
+experiential marketing
+Food
+kelloggs
+Music
+USA

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