KFC Replaces Fire With Fried Chicken In Ingenious Print Ads

KFC Replaces Fire With Fried Chicken In Ingenious Print Ads
Advertising

KFC's ad campaign for spicy fried chicken is turning heads with a simple but clever visual trick

Rachel Gonzalez
  • 23 april 2018

American fast food chain KFC launched a new ad campaign out of Hong Kong that features its spicy fried chicken in place of fire. Ad agency Ogilvy & Mather Hong Kong has masterfully replaced the fire in photos of Space Shuttle launches, rocket-powered race cars and an explosive action scene with fried chicken.

The Hot and Spicy print campaign is incredibly simple, which is a huge part of its charm and effectiveness. In recent years KFC has been up against a bit of a revolving door of spokespeople, trying to find a new Colonel Sanders that would stick. This entertaining and delicious design perfectly showcases the KFC brand and has been turning heads since its launch.

KFC Ogilvy & Mather

American fast food chain KFC launched a new ad campaign out of Hong Kong that features its spicy fried chicken in place of fire. Ad agency Ogilvy & Mather Hong Kong has masterfully replaced the fire in photos of Space Shuttle launches, rocket-powered race cars and an explosive action scene with fried chicken.

+advertising
+Asia
+Automotive
+Cafe & Restaurant
+campaign
+china
+Design
+fast food
+Food
+hong kong
+kfc
+Ogilvy & Mather

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