KFC's ad campaign for spicy fried chicken is turning heads with a simple but clever visual trick

American fast food chain KFC launched a new ad campaign out of Hong Kong that features its spicy fried chicken in place of fire. Ad agency Ogilvy & Mather Hong Kong has masterfully replaced the fire in photos of Space Shuttle launches, rocket-powered race cars and an explosive action scene with fried chicken.

The Hot and Spicy print campaign is incredibly simple, which is a huge part of its charm and effectiveness. In recent years KFC has been up against a bit of a revolving door of spokespeople, trying to find a new Colonel Sanders that would stick. This entertaining and delicious design perfectly showcases the KFC brand and has been turning heads since its launch.

KFC Ogilvy & Mather

American fast food chain KFC launched a new ad campaign out of Hong Kong that features its spicy fried chicken in place of fire. Ad agency Ogilvy & Mather Hong Kong has masterfully replaced the fire in photos of Space Shuttle launches, rocket-powered race cars and an explosive action scene with fried chicken.

The Hot and Spicy print campaign is incredibly simple, which is a huge part of its charm and effectiveness. In recent years KFC has been up against a bit of a revolving door of spokespeople, trying to find a new Colonel Sanders that would stick. This entertaining and delicious design perfectly showcases the KFC brand and has been turning heads since its launch.