These Greeting Cards Are Cheap Gateways To AR Technology
For under $6, augmented reality greeting cards can animate, sing and even reveal a hidden message
For just under $6, you can give someone an augmented reality experience. Kineticards is building AR-enabled greeting cards that animate off of the page as soon as a recipient views them through a smartphone.
To see the AR, the receiver must download the Kineticards app. Then they simply point the camera to the card, and the graphics start moving. The app maps the greeting card’s illustration and then replaces the static images with a charming animation. The technology is straightforward, has an emotional appeal and, at a price point under $10, they’re not hard to obtain. The AR dimension can also add interesting layers of information to the card. Gender reveal cards, for example, only show the word “boy” or “girl” once viewed through the app.
The simple two-step process to use makes Kineticards a great way to experience AR. They’re simple, engaging, affordable, and, most importantly, bring humanity into the technology.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Steve is the co-founder and SVP of business operations for Estimote, a startup that is creating a new ecosystem of mobile applications utilizing iBeacon technology. Through its SDK, over 40,000 developers are creating applications that can sense an object’s ownership, location, temperature, motion and proximity to an Estimote sticker. Steve is a former programmer who, prior to Estimote, provided software and systems-level solutions to Apple and Google.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor