In Brief

Koio is a growing favorite among millennials for its high-quality leather sneakers, sold for less than the usual prices

High-end leather sneaker brand Koio was launched in 2014 by co-founders Johannes Quodt and Chris Wichert as a reaction to the expense associated with existing quality leather sneakers. The brand, which recently picked up $3 million in Series A funding, seeks to create leather products of the highest quality but at an affordable price. To achieve this, each pair of individually handcrafted sneakers is sold through the direct-to-consumer model on a digital platform, meaning that customers get the best quality and value for their money.

The company quickly rose to prominence and expanded its customer base through numerous creative collaborations with artists and brands such as Quincy Davis, The Flower Shop and James Whiteside, among others. The rapidly growing following of Koio is very much reflective of the changing attitudes of young consumers.

Young shoppers are looking more to the quality and longevity of their purchases, and Koio’s use of the direct-to-consumer model means that it is possible to have affordable products that are also of a high standard.

Koio

High-end leather sneaker brand Koio was launched in 2014 by co-founders Johannes Quodt and Chris Wichert as a reaction to the expense associated with existing quality leather sneakers. The brand, which recently picked up $3 million in Series A funding, seeks to create leather products of the highest quality but at an affordable price. To achieve this, each pair of individually handcrafted sneakers is sold through the direct-to-consumer model on a digital platform, meaning that customers get the best quality and value for their money.