Marks & Spencer Is Launching Color-Changing Gins

Marks & Spencer Is Launching Color-Changing Gins

Adding tonic will alter the pH of the UK retailer's British Rose and Lavender Dry Gin and transform its color like magic

Catherine Ollinger
  • 10 april 2018

British retailer Marks & Spencer created a Secret Garden Gin range in collaboration with The Old Curiosity, featuring spirits that appear normal at first glance but reveal their true colors upon the addition of tonic. Available in rose, lavender and chamomile flavors, the magical liquids develop into vibrant hues like rosy pink when contact with a tonic alters their pH, deepening their flavor as well.

If you’re concerned about the chemical content of color-changing spirits, fear not! The gins are 100% naturally distilled and made using florals sourced from The Old Curiosity‘s herb garden. The bottles feature a quaint design reminiscent of old-fashioned apothecary bottles as well as floral motifs, meant to evoke the herb garden where their contents originated. This range launch joins the trend around niche spirits targeted towards millennials, attracting customers using creative themes and designs.

Marks & Spencer The Old Curiosity

Lead Image: Old Curiosity via Facebook

+marks & spencer

More in Food


Kellogg’s Teamed Up With A Pop Band To Make An Edible Record

A new song from boy band PRETTYMUCH is available for listening (and eating) on a record made from Kellogg's cereal

24 April 2018

Simple Tool Will Stir Coffee Perfectly Without The Waste

The Stircle is a fixed platform that spins drinks around in order to combine their elements, without creating the waste that traditional plastic stirrers do

24 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Evan is the co-founder and CEO of Snapchat, a platform for people to maintain the spontaneity of social messaging without having to worry about managing a persistent and constant online identity. Released in 2011, the app lets users take photos, record short videos, add text and drawings and send them to a controlled list of recipients. The content is permanently deleted after being viewed. According to Snapchat, in May 2014 the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was viewed 500 million times per day. Prior to founding Snapchat, Evan worked as a software developer at Intuit and attended Stanford University.


Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.