Marks & Spencer Is Launching Color-Changing Gins

Marks & Spencer Is Launching Color-Changing Gins
Food & Beverage

Adding tonic will alter the pH of the UK retailer's British Rose and Lavender Dry Gin and transform its color like magic

Catherine Ollinger
  • 10 april 2018

British retailer Marks & Spencer created a Secret Garden Gin range in collaboration with The Old Curiosity, featuring spirits that appear normal at first glance but reveal their true colors upon the addition of tonic. Available in rose, lavender and chamomile flavors, the magical liquids develop into vibrant hues like rosy pink when contact with a tonic alters their pH, deepening their flavor as well.

If you’re concerned about the chemical content of color-changing spirits, fear not! The gins are 100% naturally distilled and made using florals sourced from The Old Curiosity‘s herb garden. The bottles feature a quaint design reminiscent of old-fashioned apothecary bottles as well as floral motifs, meant to evoke the herb garden where their contents originated. This range launch joins the trend around niche spirits targeted towards millennials, attracting customers using creative themes and designs.

Marks & Spencer The Old Curiosity

Lead Image: Old Curiosity via Facebook

+marks & spencer

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