Milka Created A Cookie-Themed Board Game

Milka Created A Cookie-Themed Board Game
Advertising

Milka Biscuit Run is a game created to bring the family together while further cementing the confectionary brand's wholesome image

Sara Roncero-Menendez
  • 24 april 2018

While today’s brands often design an app when targeting younger audiences, Mondelez chocolate brand Milka took a more old-school approach and instead created a board game. Made in collaboration with ad agency Wieden+Kennedy Amsterdam,  the game is dubbed Milka Biscuit Run and lets you play as a cookie jar trying to retrieve your cookies after a golden retriever has spread them around the house.

The game was designed to help families come together and share some quality time. “Board games have the ability to gather families and friends together, which is what Milka is all about,” Milka executive Caroline Baume told AdWeek. “Through this campaign, we truly see an opportunity to enhance the tender connection within the families outside of traditional advertising. Milka Biscuit Run gives us the rare opportunity to be physically present at home and be the center of entertainment for everyone.”

If you want to grab a game of your own, copies have been given out on Milka’s social channels.

Learn more about this tasty game in the video below:

Milka Biscuit Run | Wieden+Kennedy Amsterdam

While today’s brands often design an app when targeting younger audiences, Mondelez chocolate brand Milka took a more old-school approach and instead created a board game. Made in collaboration with ad agency Wieden+Kennedy Amsterdam,  the game is dubbed Milka Biscuit Run and lets you play as a cookie jar trying to retrieve your cookies after a golden retriever has spread them around the house.

+advertising
+Brand Introduction
+consumer goods
+Design
+Entertainment
+Europe
+family
+Food
+gaming
+Gaming & Play
+home
+technology
+USA
+wieden kennedy

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