Packaging Turns Buying Condoms Into A Tactile Experience

Packaging Turns Buying Condoms Into A Tactile Experience
Design

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Leo Lutero
  • 17 april 2018

As public attitudes surrounding sex evolve, buying condoms has become less of a stealth challenge. However, many condom brands still choose to brandish their products with tacky prints that are painful to look at. A Russian designer proposes an alternative to condom packaging that swaps graphics for texture, color and straightforward labeling.

“Naked Senses,” as the concept packaging is called, has minimalist values. The creator Maks Abruzov explains the idea on the project page, “When you can feel without any distraction around. It gives you the true image of the world. Where unnecessary details and decorations don’t exist. Where just one touch can convey more than million characters.”

The set contains six packaging ideas, 3D visualized by Pavel Gubin. To give people an idea of the contents, the boxes themselves embody qualities of the product they contain. Packaging for the ribbed and dotted varieties reflect the textures on the condoms. Tropical condoms (which likely refers to the flavor or scent) have a chrome sheen that glows a dark leafy green under a light. A powder blue box contains a variety for the “sensitive” user. A white box with embossed circles contains “invisible” condoms. Texture and colors are also reflected in the design of the individual condom packets.

Condoms are the leading method of both reproductive planning and prevention of the spread of STIs. Here at PSFK, they have also been the subject of interesting ideas. Updated options, like earth-friendly and self-lubricating condoms, and elaborate ways to market the product have been abundant. There is even a “smart” condom that can detect STIs.

Naked Senses

As public attitudes surrounding sex evolve, buying condoms has become less of a stealth challenge. However, many condom brands still choose to brandish their products with tacky prints that are painful to look at. A Russian designer proposes an alternative to condom packaging that swaps graphics for texture, color and straightforward labeling.

+Compelling Packaging
+condoms
+Design
+Health
+packaging
+packaging & product engagement
+Packaging & Storytelling
+sexual health
+Sustainability
+tactile

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