The NBA embarked on an accessibility project to improve its store experience for those with sensory sensitivities, like people with autism and PTSD

The NBA recently embarked on a project to make its busy flagship store on New York’s Fifth Avenue more inclusive. Understanding that its stores can be overwhelming for those with sensory sensitivities, the organization worked with accessibility non-profit KultureCity to redesign the store to improve the experience for this group. Its includes people with autism and PTSD, who often find themselves overwhelmed by too much activity.

KultureCity works to champion those who have “invisible” disabilities like autism by creating accessible sensory-inclusive spaces. It guided the NBA to offer its customers bags with noise-cancelling headphones, fidget spinners and other items that are known to help. KultureCity also helped train NBA store employees to interact with and understand these visitors.

“This is a 24/7/365 initiative of the store,” Todd Jacobson, the NBA’s Senior VP of Social Responsibility, said in a press release. “Regardless of when you go into the store, at any time during the year, you can feel comfortable that the experience will be a positive one. If something arises, the staff is trained to provide support, they understand it, and they have a plan in place to make sure that they can help in any way there is possible.”

Previously, KultureCity and the NBA partnered to create quieter spaces for people with sensory sensitivities in some NBA arenas. The ultimate goal is for the NBA to be inclusive to their entire fan base and provide the best experience possible. Redesigning the store experience is a significant step.

NBA Store KultureCity

The NBA recently embarked on a project to make its busy flagship store on New York’s Fifth Avenue more inclusive. Understanding that its stores can be overwhelming for those with sensory sensitivities, the organization worked with accessibility non-profit KultureCity to redesign the store to improve the experience for this group. Its includes people with autism and PTSD, who often find themselves overwhelmed by too much activity.

KultureCity works to champion those who have “invisible” disabilities like autism by creating accessible sensory-inclusive spaces. It guided the NBA to offer its customers bags with noise-cancelling headphones, fidget spinners and other items that are known to help. KultureCity also helped train NBA store employees to interact with and understand these visitors.