Nike’s New Limited-Edition Kicks Test NikeConnect Loyalty Tech

Nike’s New Limited-Edition Kicks Test NikeConnect Loyalty Tech
Fashion & Apparel

With a tap of their smartphone to the heel of the sneakers, users of the NikeConnect app can receive customized product suggestions, local event invitations and more

Kim Windyka
  • 27 april 2018

Nike’s new limited-edition AF1 NikeConnect QS NYC sneakers come embedded with a chip that gives wearers access to exclusive content from the brand. NikeConnect app users simply tap their smartphone on the shoe’s heel to receive product recommendations and information about upcoming local events. However, the technology is still in its beta-testing phase, and invitations to purchase the sneakers will only be extended through the SNKRS app to a small group of NikePlus members in New York City while the innovation is refined.

NBA jerseys were the first products to be outfitted with NikeConnect last fall, offering updates, highlights, playlists and perks pertaining to specific teams, but Nike isn’t the first athletic brand to deploy this type of technology in its footwear. In 2013, Adidas also tested the waters by attaching a charm to the laces of its Boost sneakers that linked potential buyers to additional details and reviews of the product with a touch of their smart device.

Nike


Lead Image: Nike via Digital Trends

Nike’s new limited-edition AF1 NikeConnect QS NYC sneakers come embedded with a chip that gives wearers access to exclusive content from the brand. NikeConnect app users simply tap their smartphone on the shoe’s heel to receive product recommendations and information about upcoming local events. However, the technology is still in its beta-testing phase, and invitations to purchase the sneakers will only be extended through the SNKRS app to a small group of NikePlus members in New York City while the innovation is refined.

+apparel
+consumer goods
+Fashion
+fashion / apparel
+fitness / sport
+footwear
+Innovation
+loyalty
+loyalty & membership
+loyalty program
+mobile
+Mobile
+nike
+Personalized Loyalty
+retail
+Sneakers
+sport & fitness
+technology
+USA
+wearables

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.