In Brief

With a tap of their smartphone to the heel of the sneakers, users of the NikeConnect app can receive customized product suggestions, local event invitations and more

Nike’s new limited-edition AF1 NikeConnect QS NYC sneakers come embedded with a chip that gives wearers access to exclusive content from the brand. NikeConnect app users simply tap their smartphone on the shoe’s heel to receive product recommendations and information about upcoming local events. However, the technology is still in its beta-testing phase, and invitations to purchase the sneakers will only be extended through the SNKRS app to a small group of NikePlus members in New York City while the innovation is refined.

NBA jerseys were the first products to be outfitted with NikeConnect last fall, offering updates, highlights, playlists and perks pertaining to specific teams, but Nike isn’t the first athletic brand to deploy this type of technology in its footwear. In 2013, Adidas also tested the waters by attaching a charm to the laces of its Boost sneakers that linked potential buyers to additional details and reviews of the product with a touch of their smart device.

Nike


Lead Image: Nike via Digital Trends

Nike’s new limited-edition AF1 NikeConnect QS NYC sneakers come embedded with a chip that gives wearers access to exclusive content from the brand. NikeConnect app users simply tap their smartphone on the shoe’s heel to receive product recommendations and information about upcoming local events. However, the technology is still in its beta-testing phase, and invitations to purchase the sneakers will only be extended through the SNKRS app to a small group of NikePlus members in New York City while the innovation is refined.