Hidden Restaurant Creates Sensory Experience Mixing Flowers And Food

Hidden Restaurant Creates Sensory Experience Mixing Flowers And Food
Cafe & Restaurant

Guests can wander through a flower shop before discovering a striking two-tone dining room

Dave Pinter, PSFK
  • 19 april 2018

Restaurants often use cut flowers as an aesthetic complement to their food and interiors, as well as to subtly communicate freshness. Nous, a restaurant located in Dongguan, China, takes the flowers-and-food pairing a step beyond.

Facing out toward the street is a pink-tinted glass box that is home to a working florist. The temperature-controlled interior features a glowing ceiling, central display and work table. People on the street have a full view of flower arrangements being made throughout the day.

Mostly hidden behind the flower shop is the restaurant part of Nous. The back glass wall of the flower shop is one way glass, eliminating any view further into the space from outside. The entry to the dining room is through a single doorway, creating a feeling of discovery for guests.

0321 Studio’s design for the interior has the walls and floor covered with an terrazzo finish. The all-grey interior keeps the focus on two hits of color: the flower shop and a stairwell leading to a second-floor dining room.

Nous is an interesting example of mixing different sensory elements to create a unique experience for guests. From a business angle, the flower shop could operate independently at times when the restaurant is closed, generating some income when there might not be a breakfast or lunch service.

0321 Studio

Restaurants often use cut flowers as an aesthetic complement to their food and interiors, as well as to subtly communicate freshness. Nous, a restaurant located in Dongguan, China, takes the flowers-and-food pairing a step beyond.

+Architecture
+Asia
+Cafe & Restaurant
+china
+Design
+flowers
+Food
+home
+retail
+scent
+sensory experience
+work

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