The color institute partnered with Kia to bring customizable ambient lighting into its new luxury sedan

Pantone and Korean automaker Kia teamed up to create a multi-colored, dynamic lighting system for the new K900 luxury sedan. Pantone, expert in paint and color matching, created seven nature-inspired tones for drivers to choose from to suit their mood or journey, covering the color wheel from orange to purple with names like “Refreshing Ocean,” “Dream Purple,” “Golden Insight” and “Peaceful Forest.”

The purpose of the ambient lighting, installed in the ceiling and on side panels of the vehicle, is to illuminate the sedan's interior with soft hues that encourage psychological stability and relaxation for drivers and passengers, easing stressful commutes and imitating calming natural settings. This collaboration marks a creative venture into the realm of wellness within the auto industry.

Pantone Kia

Pantone and Korean automaker Kia teamed up to create a multi-colored, dynamic lighting system for the new K900 luxury sedan. Pantone, expert in paint and color matching, created seven nature-inspired tones for drivers to choose from to suit their mood or journey, covering the color wheel from orange to purple with names like “Refreshing Ocean,” “Dream Purple,” “Golden Insight” and “Peaceful Forest.”

The purpose of the ambient lighting, installed in the ceiling and on side panels of the vehicle, is to illuminate the sedan's interior with soft hues that encourage psychological stability and relaxation for drivers and passengers, easing stressful commutes and imitating calming natural settings. This collaboration marks a creative venture into the realm of wellness within the auto industry.