Stock Image Co Reflects The New Reality

Stock Image Co Reflects The New Reality
Advertising

BRWN seeks to change ad industry's use of white people as a default choice

Jack Byram
  • 25 april 2018

In an attempt to combat the failure of many stock photo websites to provide diversity in their selections, Atlanta-based photographer Porsha Antalan created a new stock imagery site, BRWN, that focuses mainly on providing images of people of color.

After examining the stock-imaging world, Antalan realized the lack of diversity and was motivated to amend the issue. As a photographer with over nine years of experience running her own photography company (Femqua Productions), Porsha took it upon herself to use her creative side to inspire change in the world, starting BRWN last year after speaking about the problem with her favorite author.

While some stock image resources include photos of people of color, most are outdated and “cheesy,” as romance novelist Christina C. Jones put it in an NBC News article. To put into perspective just how necessary a company like BRWN is, Antalan told NBC News that in the past, “Some clients used to buy stock photos and photoshop them to look like black people.” BRWN is seeking to remedy this problem with authentic-looking and high-quality photography that truly captures people and their real-life experiences.

According to a quote from Antalan, the goal of BRWN is all about “normalizing the black experience,” seeking to change people’s perceptions of white people as the default that represents all other people. BRWN’s catalog also includes a section of LGBTQ images as a part of its journey to include all types of diversity.

People interested in subscribing to BRWN can choose from five different subscription packages, ranging in price from $15 per month for the bronze package, which offers users five images per month, to the most expensive Platinum package, which costs $150 monthly and allows users to use up to 100 pictures. Users who only need a single image can make individual purchases for $25.

The effects of Antalan’s work are far-reaching, providing under-represented people a place to go and finally experience inclusion. While her company is still young, it will be very interesting to see it continue to grow in popularity and perhaps act as a catalyst to inspire change amongst other stock imaging sites.

BRWN

In an attempt to combat the failure of many stock photo websites to provide diversity in their selections, Atlanta-based photographer Porsha Antalan created a new stock imagery site, BRWN, that focuses mainly on providing images of people of color.

+content marketing
+Culture
+Delivery & Logistics
+Design
+Diversity
+fitness / sport
+inclusivity
+LGBT
+LGBTQ
+Media & Publishing
+sport & fitness
+USA
+work

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