Pinterest Is Aiming To Help Brands And Retailers With Visual Discovery

Pinterest Is Aiming To Help Brands And Retailers With Visual Discovery

The platform hopes to connect interested users directly with retailers

Jack Byram
  • 9 april 2018

Pinterest, known for providing users with inspiration in design, food, style and other creative pursuits, is now promoting itself as a visual discovery platform that can benefit brands.

Currently, Pinterest is still examining what the exact connection is between “visual discovery” and the next step of action from the consumer point of view, but there certainly is a link. As a result, Pinterest believes that the future holds a lot of potential for everyday moments to turn into retail experiences.

At this moment, Pinterest has no intention of becoming a retail site. Instead, it wants to act as a bridge between retailers and consumers. The site and app offer constant exposure to products in particularly appealing settings and Pinterest is aiming to benefit brands from all the views that their products are already receiving.

Pinterest has also recently expanded Pinterest Shopping Ads from a few dozen retailers to more than a hundred businesses. The feature provides retailers with the chance to “turn their product catalog into visual, actionable ads.”

While Pinterest may be a social media platform by definition, its main goal is not necessarily to connect people. According to a statement from Pinterest’s retail vertical strategy lead Amy Vener, “The fundamental core of what pinners are doing is not to connect with people—its to connect with brands that inspire them and to do things in real life.”

It will be interesting to see how eager brands are to get more involved in the Pinterest world and what exactly this will mean for retail.


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