Precious targets busy families to easily create digital keepsakes of their children as they grow

Originally launched as Baby Art 16 months ago, Precious is an app from brothers Chris and Daniel Lau that uses artificial intelligence to bring a little joy back into organizing the family photos. Smartphones enable parents to take thousands of photos, but the sheer quantities brought on by the digital age can leave parents overwhelmed and not knowing exactly what to do with them as they eat up storage.

When deleting them is too difficult, Precious uses AI to automatically create photographic stories using data from the images, including the date and location where it was taken. It uses facial detection to identify kids and analyses whether they are blurry or poorly lit to ensure only the best ones are chosen. Working in a similar way to Timehop, Facebook Memories or Momento, the app also has the capacity to design milestone albums by reemerging older photos.

Precious is gaining some traction, with 54,000 paying users—up from 2,000 at launch in December 2016. For $4.99 a month or $39.99 a year, parents are now easily able to form collages, slideshows, animations and time-lapse videos of one of the most special times of their lives.

Precious

Originally launched as Baby Art 16 months ago, Precious is an app from brothers Chris and Daniel Lau that uses artificial intelligence to bring a little joy back into organizing the family photos. Smartphones enable parents to take thousands of photos, but the sheer quantities brought on by the digital age can leave parents overwhelmed and not knowing exactly what to do with them as they eat up storage.

When deleting them is too difficult, Precious uses AI to automatically create photographic stories using data from the images, including the date and location where it was taken. It uses facial detection to identify kids and analyses whether they are blurry or poorly lit to ensure only the best ones are chosen. Working in a similar way to Timehop, Facebook Memories or Momento, the app also has the capacity to design milestone albums by reemerging older photos.