App Uses AI To Organize Memories For New Parents
Precious targets busy families to easily create digital keepsakes of their children as they grow
Originally launched as Baby Art 16 months ago, Precious is an app from brothers Chris and Daniel Lau that uses artificial intelligence to bring a little joy back into organizing the family photos. Smartphones enable parents to take thousands of photos, but the sheer quantities brought on by the digital age can leave parents overwhelmed and not knowing exactly what to do with them as they eat up storage.
When deleting them is too difficult, Precious uses AI to automatically create photographic stories using data from the images, including the date and location where it was taken. It uses facial detection to identify kids and analyses whether they are blurry or poorly lit to ensure only the best ones are chosen. Working in a similar way to Timehop, Facebook Memories or Momento, the app also has the capacity to design milestone albums by reemerging older photos.
Precious is gaining some traction, with 54,000 paying users—up from 2,000 at launch in December 2016. For $4.99 a month or $39.99 a year, parents are now easily able to form collages, slideshows, animations and time-lapse videos of one of the most special times of their lives.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Jonathan is the CEO of Wire, a modern communication network that weaves together text, talk, pictures, video and music into beautiful conversations. He has two decades of experience shipping products in startups and more established enterprises such as Time Warner Communications, Camino Networks, Skype and Microsoft. He was a pioneer in the earliest consumer broadband services, the industry’s first mass market commercial SIP products, and the advanced internet audio and video signal processing stack’s included in Skype and webRTC. Jonathan graduated with a Master of Business Administration from the University of Hawaii at Manoa and a Bachelor of Arts in Law and Society from the University of California at Santa Barbara.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.