PSFK Launches The Customer Service Debrief!

PSFK Launches The Customer Service Debrief!
Brand Activation & Immersion

We are pleased to share our latest report—the Customer Service Debriefa how-to guide for businesses to optimize their use of bots

PSFK Labs
  • 3 april 2018

What began as stop-and-go email chains and in-person appointments has quickly transitioned into a variety of real-time, peer-to-peer channels for customer satisfaction service inquiries. With more opportunities to ping or tweet at brands, the consumer-to-business relationship is increasingly fluid and far-reaching. However, accommodating these comprehensive needs with human workers can quickly drain resources.

Cut to the chatbot. Once belonging to a sect of trivial and gimmicky digital implementations, the bot has become integral to servicing customers through advances in artificial intelligence and natural language processing. Today’s automated chat interfaces allow brands to differentiate their services, adapt to customers’ individual needs, as well as pursue opportunities for closer consumer-to-brand connections.

While conversational applications may have begun with an emphasis on sales, brands are beginning to focus more and more on how they can impact customer service objectives across the customer journey—from new customer acquisition, to increased sales, to loyalty. Customers want chatbots to be tied to the overall brand experience and provide value by already knowing who they are and making it incredibly easy to take the next step.

But where do you start? While anything dealing with AI software or data is often assigned to technology experts, deploying chatbots can be easy for any business with knowledge of their audience’s needs, frustrations and desires.

We are pleased to launch this debrief, which acts as a how-to guide for businesses to develop, integrate and optimize their use of bots. Featuring expert thought leadership alongside six trends from both internal and external business perspectives, the 28-page report showcases best practices for managing and cultivating consumer relationships with bots.

Whether you’re a business diving head-first into bot technologies or already have them in your toolkit, this report will demystify the bot narrative and ensure best-in-class execution. Download the full report today! And watch this space for related insights in the coming weeks.

What began as stop-and-go email chains and in-person appointments has quickly transitioned into a variety of real-time, peer-to-peer channels for customer satisfaction service inquiries. With more opportunities to ping or tweet at brands, the consumer-to-business relationship is increasingly fluid and far-reaching. However, accommodating these comprehensive needs with human workers can quickly drain resources.

+AI
+AI
+artificial intelligence
+brand activation & immersion
+Brand Immersion
+Brand Introduction
+chat
+chatbot
+Customer acquisition
+customer service
+customer support
+customer-service-debrief
+fitness / sport
+loyalty
+loyalty & membership
+Personalized Loyalty
+Public
+retail
+sport & fitness
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.