Spotify Initiative Highlights Black Artists’ Contributions To Music

Spotify Initiative Highlights Black Artists’ Contributions To Music
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Spotify partnered with Saturday Morning on a creative hub that will showcase past, current and up-and-coming black artists beyond February's Black History Month

Anna Johansson
  • 3 april 2018

Black History Month is a February event dedicated to remembering the courageous people from the past. When this year’s celebrations came to a close, Spotify and its new partner Saturday Morning  launched an initiative to celebrate trailblazers of the present called “Black History Is Happening Now.” It’s all about highlighting black artists who have impacted and continue to influence the music industry in incredible ways. It will also act as a platform to promote new talent.

Spotify will host curated playlists, podcasts, videos and more artistic features created by black artists, starting with Janelle Monáe. It will be available for our enjoyment all year long.

Spotify’s creative agency had the idea first, and the team approached Saturday Morning for its expertise in addressing communities of color. The duo is hopeful that this effort will encourage more acceptance and equality for minorities.

“Spotify is a brand that stands for discovery through music, artists and creativity,” Spotify’s vice president of brand and creative, Jackie Jantos, said in a statement. “We genuinely believe creativity and collaboration inspire more empathy and equity.”

Spotify’s new hub of music from black artists will be the beginning of three installments in this effort. The next two phases include a bootcamp for female podcasting talent and a fellowship for young professionals who want to promote the “Black History Is Happening Now” movement.

These two phases will be made possible with an additional partnership through the organization Color of Change, a racial justice group.

“It was important for us to have other layers that are providing opportunities for people of color to develop their craft,” Jantos said. “It was also important for us to maintain the curation on the hub moving forward, so there emerged the opportunity to bring in someone to do that work.”

SpotifySaturday Morning


Lead Image: Joe Mabel | CC | Image resized

Black History Month is a February event dedicated to remembering the courageous people from the past. When this year’s celebrations came to a close, Spotify and its new partner Saturday Morning  launched an initiative to celebrate trailblazers of the present called “Black History Is Happening Now.” It’s all about highlighting black artists who have impacted and continue to influence the music industry in incredible ways. It will also act as a platform to promote new talent.

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