Spotify’s Subway Takeover Welcomes NYC Into The World Of David Bowie

Spotify’s Subway Takeover Welcomes NYC Into The World Of David Bowie
Advertising

To celebrate the artist on his home turf, Spotify immersed New York's Broadway Lafayette subway station in David Bowie imagery

Heather Falconer
  • 27 april 2018

Just around the corner from David Bowie’s old apartment at the Broadway Lafayette subway station, Spotify brought back David Bowery, a perspective art piece that will remain until May 13.

The station has been transformed into a makeshift art gallery with striking imagery of Bowie in the normal advertising spaces. The imagery includes commentary and quotes about Bowie, and also links to Spotify to experience the music within the app.

Special metro cards where Bowie is Ziggy Stardust, Aladdin Sane and Thin White Duke have also been created (yes, that’s what people are lining up for at the station!). The activation both commemorates two years since Bowie’s passing and celebrates the exhibition currently at the Brooklyn Museum, ‘David Bowie is.’

Spotify

Just around the corner from David Bowie’s old apartment at the Broadway Lafayette subway station, Spotify brought back David Bowery, a perspective art piece that will remain until May 13.

The station has been transformed into a makeshift art gallery with striking imagery of Bowie in the normal advertising spaces. The imagery includes commentary and quotes about Bowie, and also links to Spotify to experience the music within the app.

+advertising
+Arts & Culture
+arts & culture
+Brand Introduction
+David Bowie
+Entertainment
+home
+Music
+Spotify
+subway
+technology
+travel
+USA

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