A grocery store in the Netherlands testing out a new wayfinding app that will determine the best route through a shopping list

Grocery shopping can be an ordeal—even with a list, a customer has to navigate through the store to find what they need. Dutch supermarket Albert Heijn wants to provide assistance in that department for their customers with a new app in development with tech companies Aisle411 and Philips.

Next month, the Hoofddorp location of AH will be testing out an app that navigates a user through the store according to their grocery list. The goal of this app is to help customers to make more effective and efficient use of their time when they are grocery shopping. The app will break down a grocery list, and calculate the best route and order to shop for the items in the store. Instead of wasting time searching for customer assistance, the app will be there to provide any aisle or product information for the shopper.

Albert Heijn intends to carefully evaluate whether the app improves a customer’s shopping experience and if it actually makes grocery shopping faster. The app will be available for customers in Hoofddorp to test starting on May 7.

Albert Heijn


Lead Image: Albert Heijn

Grocery shopping can be an ordeal—even with a list, a customer has to navigate through the store to find what they need. Dutch supermarket Albert Heijn wants to provide assistance in that department for their customers with a new app in development with tech companies Aisle411 and Philips.

Next month, the Hoofddorp location of AH will be testing out an app that navigates a user through the store according to their grocery list. The goal of this app is to help customers to make more effective and efficient use of their time when they are grocery shopping. The app will break down a grocery list, and calculate the best route and order to shop for the items in the store. Instead of wasting time searching for customer assistance, the app will be there to provide any aisle or product information for the shopper.