menu

USA Today’s AR App Lets Users Experience A Rocket Launch At Home

USA Today’s AR App Lets Users Experience A Rocket Launch At Home

The publication released a new augmented reality app called 321 Launch that follows in the footsteps of other news media outlets in embracing AR technology

Cortney Harding
  • 3 april 2018

American daily newspaper USA Today launched its first augmented reality experience, allowing users to see a rocket launch as an added layer to the real world anywhere they want.

Those interested  can download the new app 321 Launch to view a digital rendering of the rocket taking off. This experience follows in the footsteps of the New York Times, which has launched three AR experiences so far, all of which have been housed in the Times app and not required users to download an external one. More outlets will likely start testing AR content, especially with the predicted launch of WebAR, which allows viewers to interact with the experience using their phone’s browser, coming later this year.

USA Today


Lead image via YouTube

+AR & VR
+AR & VR
+ar app
+augmented reality
+home
+Media & Publishing
+Media & Publishing
+mobile
+Mobile
+technology
+USA
+USA Today

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.