The publication released a new augmented reality app called 321 Launch that follows in the footsteps of other news media outlets in embracing AR technology

American daily newspaper USA Today launched its first augmented reality experience, allowing users to see a rocket launch as an added layer to the real world anywhere they want.

Those interested  can download the new app 321 Launch to view a digital rendering of the rocket taking off. This experience follows in the footsteps of the New York Times, which has launched three AR experiences so far, all of which have been housed in the Times app and not required users to download an external one. More outlets will likely start testing AR content, especially with the predicted launch of WebAR, which allows viewers to interact with the experience using their phone’s browser, coming later this year.

USA Today


Lead image via YouTube

American daily newspaper USA Today launched its first augmented reality experience, allowing users to see a rocket launch as an added layer to the real world anywhere they want.

Those interested  can download the new app 321 Launch to view a digital rendering of the rocket taking off. This experience follows in the footsteps of the New York Times, which has launched three AR experiences so far, all of which have been housed in the Times app and not required users to download an external one. More outlets will likely start testing AR content, especially with the predicted launch of WebAR, which allows viewers to interact with the experience using their phone’s browser, coming later this year.