USA Today’s AR App Lets Users Experience A Rocket Launch At Home
The publication released a new augmented reality app called 321 Launch that follows in the footsteps of other news media outlets in embracing AR technology
American daily newspaper USA Today launched its first augmented reality experience, allowing users to see a rocket launch as an added layer to the real world anywhere they want.
Those interested can download the new app 321 Launch to view a digital rendering of the rocket taking off. This experience follows in the footsteps of the New York Times, which has launched three AR experiences so far, all of which have been housed in the Times app and not required users to download an external one. More outlets will likely start testing AR content, especially with the predicted launch of WebAR, which allows viewers to interact with the experience using their phone’s browser, coming later this year.
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Yael Maguire is an engineering director for the Facebook Connectivity Lab and a visiting scientist at Harvard. He is the co-founder of Plum Labs, an early stage mobile innovation lab, and co-founder and former CTO of ThingMagic, Inc., a leader in bringing long-range RFID readers to the global market. At Facebook, Yael is directly responsible for identifying and developing ways to provide affordable internet in underserved communities around the world. He is leading Facebook and Internet.org’s efforts to develop lasers, high altitude long endurance planes and satellites to help provide the necessary infrastructure for connectivity to these areas. He has been recognized as a Young Global Leader by the World Economic Forum 2009-2013, a MassHighTech All-Star in 2007, and one of Technology Review's "Top 35 innovators in the world under 35" in 2005.