White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99

White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99
Cafe & Restaurant

The meatless burger is seeking a more mainstream outlet via the fast food chain, hoping to reach new consumers who aren't necessarily vegetarian at a lower price point

Catherine Ollinger
  • 18 april 2018

The vegan Impossible Burger, known for its ability to sizzle and even “bleed” like real meat, will be available in a miniature slider form at fast-food chain White Castle for just $1.99. Maker Impossible Foods is hoping that this new offer will expand its consumer market, reaching more people at a lower price point as well as interesting those who aren’t necessarily vegan or vegetarian.

The company is dedicated to environmental and animal welfare concerns, highlighting that the production of its plant-based burger emits 87% fewer greenhouse gases than that of a beef burger, uses 75% less water and 95% land, while also circumventing issues like antibiotic use in animals completely.

The goal of the collaboration with White Castle is to continue Impossible Food’s growth to the point where its burger will actually be cheaper to produce than real meat. The company claims that it is already competitively priced with premium beef.

Impossible FoodsWhite Castle


Lead Image: Impossible Foods

The vegan Impossible Burger, known for its ability to sizzle and even “bleed” like real meat, will be available in a miniature slider form at fast-food chain White Castle for just $1.99. Maker Impossible Foods is hoping that this new offer will expand its consumer market, reaching more people at a lower price point as well as interesting those who aren’t necessarily vegan or vegetarian.

+Cafe & Restaurant
+fast food
+Food
+Grocery
+home
+Sustainability
+vegan

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.