White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99
The meatless burger is seeking a more mainstream outlet via the fast food chain, hoping to reach new consumers who aren't necessarily vegetarian at a lower price point
The vegan Impossible Burger, known for its ability to sizzle and even “bleed” like real meat, will be available in a miniature slider form at fast-food chain White Castle for just $1.99. Maker Impossible Foods is hoping that this new offer will expand its consumer market, reaching more people at a lower price point as well as interesting those who aren’t necessarily vegan or vegetarian.
The company is dedicated to environmental and animal welfare concerns, highlighting that the production of its plant-based burger emits 87% fewer greenhouse gases than that of a beef burger, uses 75% less water and 95% land, while also circumventing issues like antibiotic use in animals completely.
The goal of the collaboration with White Castle is to continue Impossible Food’s growth to the point where its burger will actually be cheaper to produce than real meat. The company claims that it is already competitively priced with premium beef.
Lead Image: Impossible Foods