Museum visitors can substitute their faces for those of the painting's original farm couple with a promotional Snapchat lens

New York City’s Whitney Museum of American Art collaborated with communication agency The & Partnership to create a special snapchat lens for visitors to amuse themselves with. Viewers of the “Grant Wood: American Gothic and Other Fables” exhibit can use the lens to impose their own faces onto those of the original poker-faced subjects of Wood’s famous “American Gothic” painting.

The Snapchat lens is part of The Whitney’s campaign that also features out-of-home ads. The exhibition debuted in March and will run through June 10.

The Whitney


Lead Image: Wikimedia Commons

New York City’s Whitney Museum of American Art collaborated with communication agency The & Partnership to create a special snapchat lens for visitors to amuse themselves with. Viewers of the “Grant Wood: American Gothic and Other Fables” exhibit can use the lens to impose their own faces onto those of the original poker-faced subjects of Wood’s famous “American Gothic” painting.

The Snapchat lens is part of The Whitney’s campaign that also features out-of-home ads. The exhibition debuted in March and will run through June 10.