The Whitney’s Snapchat Lens Makes You The New “American Gothic”

The Whitney’s Snapchat Lens Makes You The New “American Gothic”
Advertising

Museum visitors can substitute their faces for those of the painting's original farm couple with a promotional Snapchat lens

Catherine Ollinger
  • 27 april 2018

New York City’s Whitney Museum of American Art collaborated with communication agency The & Partnership to create a special snapchat lens for visitors to amuse themselves with. Viewers of the “Grant Wood: American Gothic and Other Fables” exhibit can use the lens to impose their own faces onto those of the original poker-faced subjects of Wood’s famous “American Gothic” painting.

The Snapchat lens is part of The Whitney’s campaign that also features out-of-home ads. The exhibition debuted in March and will run through June 10.

The Whitney


Lead Image: Wikimedia Commons

New York City’s Whitney Museum of American Art collaborated with communication agency The & Partnership to create a special snapchat lens for visitors to amuse themselves with. Viewers of the “Grant Wood: American Gothic and Other Fables” exhibit can use the lens to impose their own faces onto those of the original poker-faced subjects of Wood’s famous “American Gothic” painting.

+advertising
+AR
+Arts & Culture
+arts & culture
+augmented reality
+home
+museums
+Snapchat
+Social Media
+Social Media
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.