Environmentally-Friendly T-Shirt Packaging Turns Into Measuring Tape

Environmentally-Friendly T-Shirt Packaging Turns Into Measuring Tape

T-shirt brand 10pt stores its products in spiral tubes that turn into fully functioning measuring tapes along with cases to contain them, encouraging waste reduction with sustainable packaging

Ivanha Paz
  • 11 may 2018

Student designers Antonina Kozlova and Kanokpon Yokchoo from a university in Germany have come up with new sustainable packaging. Their brand of T-shirts is called 10pt, and makes a practice of reducing waste, as its package doubles as a product—a measuring tape.

The T-shirts are stored inside of a spiral paper tube, which takes up less space and fewer materials than standard packaging. After the T-shirt is removed, the tube can be reassembled, the main spiral section becoming a measuring tape and the caps of the tube functioning as a place to store it. All necessary purchase information is placed on either end of the tube, as well as other details like material, size and country of production.


Besides being useful, 10pt has taken care to make the branding aesthetically pleasing, designing the materials in colorful spirals. Big brands such as Decathlon have taken similar initiatives in order to make their packaging more environmentally friendly while simultaneously encouraging recycling from consumers.



Images: 10pt via Packaging Of The World

+product experience
+sustainable packaging

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