In Brief

An engaging form of advertisement promotes the second installment of the popular Deadpool franchise - and gets people into stores

Film Deadpool 2 comes to theaters on May 18, and the convenience store company 7-Eleven is using immersive technology to get fans ready. The company has launched its first-ever augmented-reality experience to promote the upcoming flick with the help of a smartphone app.

 “As Deadpool 2 headquarters, we knew 7-Eleven needed to have an in-store experience that captured the excitement for the upcoming Deadpool premiere (online and on the street),” 7-Eleven’s chief digital information officer said in a recent statement. “Perfect timing to launch our first AR effort. We think Deadpool fans will really love seeing him come to life in our stores.”

Those interested can simply download the app and then tap the camera icon, and Deadpool himself will act as the guide as users partake in activities and score 7Rewards points to win Deadpool movie tickets, prizes and trips.

This kind of immersive advertisement  complete with gaming experience serves to more fully engage fans by offering them additional ways to interact with the film as well as a new means to connect with a traditional convenience store.

7-Eleven

Film Deadpool 2 comes to theaters on May 18, and the convenience store company 7-Eleven is using immersive technology to get fans ready. The company has launched its first-ever augmented-reality experience to promote the upcoming flick with the help of a smartphone app.

 “As Deadpool 2 headquarters, we knew 7-Eleven needed to have an in-store experience that captured the excitement for the upcoming Deadpool premiere (online and on the street),” 7-Eleven’s chief digital information officer said in a recent statement. “Perfect timing to launch our first AR effort. We think Deadpool fans will really love seeing him come to life in our stores.”