A program supports local entrepreneurs in setting up shop at the airport, diversifying the selection beyond ubiquitous chain stores

Airport retail can often feel boring, with the same selection of newsstands, coffee shops and duty-free stores. Airport developer Fraport USA is looking to change that with its LaunchPad program, which has just been through a successful pilot at Baltimore's BWI Airport. LaunchPad supports small local businesses in setting up shop at the airport, where they can put their products in front of thousands of customers each day and in turn give the terminal more of a neighborhood feel.

After passing through an application process, selected retailers are given a 12-month lease for a kiosk in a busy area of the airport, as well as training and sales support. Now in its second year of the program, BWI Airport will be making it permanent and opening it to include more retailers. With the success in Baltimore, Fraport USA will be looking to expand the program into other cities.

Fraport USA

Airport retail can often feel boring, with the same selection of newsstands, coffee shops and duty-free stores. Airport developer Fraport USA is looking to change that with its LaunchPad program, which has just been through a successful pilot at Baltimore's BWI Airport. LaunchPad supports small local businesses in setting up shop at the airport, where they can put their products in front of thousands of customers each day and in turn give the terminal more of a neighborhood feel.

After passing through an application process, selected retailers are given a 12-month lease for a kiosk in a busy area of the airport, as well as training and sales support. Now in its second year of the program, BWI Airport will be making it permanent and opening it to include more retailers. With the success in Baltimore, Fraport USA will be looking to expand the program into other cities.