Amazon Adds Scannable Codes To Boxes That Encourage Customers To Reuse

Amazon Adds Scannable Codes To Boxes That Encourage Customers To Reuse
Packaging & Product Engagement

The company's new "SmileCodes" unlock app-based media, including arts and crafts how-tos, when scanned with a smartphone

Matt Vitone
  • 23 may 2018

Amazon sent out more than 5 billion items last year in cardboard boxes, but with most of those going right into the trash when they arrive at customers’ homes, the company has thought of a creative way to give the boxes a second life. Starting this month, Amazon will begin printing scannable codes onto the face of their boxes called “SmileCodes.”

Demonstrating the company’s commitment to finding new ways to delight customers even after their package has been delivered, customers scan the code through the Amazon app, where they will be taken to video content and instructions on how to reuse their box for various arts and crafts projects. One such video uses VR to give a 360-degree view of a whimsical galaxy, while seven other such videos and project ideas will be made available to customers. Users are encouraged to share their creations on social media via the hashtag #morethanabox. Already, Amazon customers are showing off their creations.

The SmileCode boxes are just another example of how Amazon is constantly rethinking its packaging, further tailoring its supply chain and customer engagement strategy to the age of e-commerce. It’s also a great example of how retailers can tackle problems facing customers and the environment simultaneously.

“Our mission is to optimize the overall customer packaging experience,” said the company in a statement on sustainability. “This includes driving improvements in the sustainability of packaging across Amazon’s supply chain, starting with our own products and operations and partnering with manufacturers worldwide to invent packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged.”

Amazon

Amazon sent out more than 5 billion items last year in cardboard boxes, but with most of those going right into the trash when they arrive at customers’ homes, the company has thought of a creative way to give the boxes a second life. Starting this month, Amazon will begin printing scannable codes onto the face of their boxes called “SmileCodes.”

+amazon
+Automotive
+Brand Introduction
+Compelling Packaging
+Design
+experiential marketing
+Experiential Marketing
+mobile
+packaging
+packaging & product engagement
+Packaging & Storytelling
+product experience
+recycling
+retail
+Sustainability
+Sustainability
+technology
+Virtual Commerce
+Virtual Reality
+VR

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