In Brief

Casual eateries like Bareburger have begun to embrace the menu-enhancing technology, created by AR startup Kabaq

A number of restaurants and food retailers are allowing customers to preview meals as they’ll appear on their table—prior to ordering—through AR technology that’s being developed by New York startup Kabaq. Made possible through Snapchat world lenses, diners can look at a dish from any angle before making their decision, simply by scanning a Snapcode from the menu. They’ll also be able to add filters and share their mouthwatering meals with friends.

Fast casual chain Bareburger is among the first to utilize the technology and is in the process of developing an AR-enabled menu using actual photos of its food. Called “photogrammetry,” several photos of each dish are taken from various angles before being converted into a 3D model and optimized. In preparation for its official launch, the restaurant is giving 5,000 lucky takeout customers exclusive Snapcodes that will let them test out the feature before it’s rolled out to the general public.

The implementation of AR isn’t limited to Snapchat, however. Kabaq can also integrate the technology into Facebook, or even custom-make an app for each restaurant. Ultimately, these developments may lead to more restaurants favoring digital menus over paper ones.

Kabaq Bareburger


Lead Image: Bareburger via Food Newsfeed

A number of restaurants and food retailers are allowing customers to preview meals as they’ll appear on their table—prior to ordering—through AR technology that’s being developed by New York startup Kabaq. Made possible through Snapchat world lenses, diners can look at a dish from any angle before making their decision, simply by scanning a Snapcode from the menu. They’ll also be able to add filters and share their mouthwatering meals with friends.

Fast casual chain Bareburger is among the first to utilize the technology and is in the process of developing an AR-enabled menu using actual photos of its food. Called “photogrammetry,” several photos of each dish are taken from various angles before being converted into a 3D model and optimized. In preparation for its official launch, the restaurant is giving 5,000 lucky takeout customers exclusive Snapcodes that will let them test out the feature before it’s rolled out to the general public.