The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

The Reddit community is only growing stronger and larger with time. Audi recognizes this and decided to launch a campaign on the site through the popular thread called AMAs, or “Ask Me Anything,” where well-known figures (including Bill Gates and Elon Musk) answer questions posted by some of the 18,000,000 Reddit users out there. Recently, Audi relaunched “Think Faster,” a campaign that showcases celebrities in a live AMA feed filmed inside a moving Audi car. The video is streamed to Reddit through YouTube, and this time around, chef David Chang and YouTube personality Liza Koshy were two of the guests who answered questions from a 2018 Audi RS 5 Coupe.

Audi is experimenting with using Reddit as an ad platform because of the highly engaged users of the site, the authenticity and all of the conversations happening in real time. Users prompt deep, long discussions and are known to ask interesting and offbeat questions. This campaign allows Audi to engage a unique but powerful audience while providing them with the kind of content they made popular with their own involvement.

Reddit Audi

The Reddit community is only growing stronger and larger with time. Audi recognizes this and decided to launch a campaign on the site through the popular thread called AMAs, or “Ask Me Anything,” where well-known figures (including Bill Gates and Elon Musk) answer questions posted by some of the 18,000,000 Reddit users out there. Recently, Audi relaunched “Think Faster,” a campaign that showcases celebrities in a live AMA feed filmed inside a moving Audi car. The video is streamed to Reddit through YouTube, and this time around, chef David Chang and YouTube personality Liza Koshy were two of the guests who answered questions from a 2018 Audi RS 5 Coupe.