BBC’s Ambient Nature Videos Promote Viewers’ Mental Wellbeing

BBC’s Ambient Nature Videos Promote Viewers’ Mental Wellbeing
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BBC Earth has been repurposing footage into 10-hour videos of relaxing landscapes as part of a 'Happiness Project' to help put people at ease

Jiwon Kim
  • 31 may 2018

In a connected society, consumers are pummeled with information whenever they access the internet. Since a need for calm is increasingly apparent, BBC is repurposing some of its unused content into peaceful video clips for its YouTube channel. Known as the Real Happiness Project, it simply aims to provide content that brings viewers joy and peace.

Over the last year, BBC has been posting 10-hour videos of some of the most relaxing landscapes on Earth. The clips include waves crashing on a beautiful shoreline and a river flowing through a jungle. Unlike most documentaries, there is no commentary; instead only calming sounds can be heard.

The company began the project after a BBC Earth and University of California study found that watching nature documentaries can make people happier. Other media groups can take note of this novel approach that not only showcases a vast library of content, but also brings audiences value beyond the initial watch.

Real Happiness Project

In a connected society, consumers are pummeled with information whenever they access the internet. Since a need for calm is increasingly apparent, BBC is repurposing some of its unused content into peaceful video clips for its YouTube channel. Known as the Real Happiness Project, it simply aims to provide content that brings viewers joy and peace.

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