How BBC Is Looking To Podcasts To Engage New Audiences
PSFK had a chance to talk to Acast and BBC about using podcasts as a new revenue source for journalistic endeavors
The future of journalism is changing with the widespread use of the Internet. Now, media outlets are constantly on the search for new methods and places to ensure financial sustainability. Surprisingly, BBC is no exception. Although BBC is a public broadcaster and its main source of income is the state, its funding is dependent on a tax that households with TVs must pay. With the decline of TV, BBC has to find a new sustainable business model—and has chosen podcast ads.
BBC has partnered up with Acast, a global audio platform, to look into podcasts. BBC actually began producing podcasts in 2004 and is one of the largest podcast producers in the world, with topics that range from news to entertainment. The organization thinks that podcasts are one of the best ways to engage younger listeners while providing on-demand content.