The retailer is curating a selection of crowdfunded and digital-only products for consumers to browse at the mall

Shopping center retailer Brookstone has opened its doors to online platforms Indiegogo and Quirky to curate a collection of new products and inventions for consumers to browse in its stores. The first Brookstone Makers Showcase began earlier this month in New York’s Roosevelt Field Mall. Throughout the year, Brookstone plans to expand these showcases across the U.S. and overseas to China.

Bringing goods that were only available in the digital world to the physical market is part of the retailer's launch of the Brookstone PLUS Innovation & Retail Platform. Created primarily to give small vendors the opportunity to bring their goods to physical storefronts, the program has begun to serve another purpose. With foot traffic in conventional mall settings on the decline, this network has created a bridge between physical and digital that has so far proven to be beneficial for both parties—much like discovery-based retail concepts from startups like b8ta.

Brookstone Makers Showcase


Lead Image: Brookstone via Facebook

Shopping center retailer Brookstone has opened its doors to online platforms Indiegogo and Quirky to curate a collection of new products and inventions for consumers to browse in its stores. The first Brookstone Makers Showcase began earlier this month in New York’s Roosevelt Field Mall. Throughout the year, Brookstone plans to expand these showcases across the U.S. and overseas to China.

Bringing goods that were only available in the digital world to the physical market is part of the retailer's launch of the Brookstone PLUS Innovation & Retail Platform. Created primarily to give small vendors the opportunity to bring their goods to physical storefronts, the program has begun to serve another purpose. With foot traffic in conventional mall settings on the decline, this network has created a bridge between physical and digital that has so far proven to be beneficial for both parties—much like discovery-based retail concepts from startups like b8ta.