20th Century Fox Set To Launch A ‘Choose Your Own Adventure’ Film

20th Century Fox Set To Launch A ‘Choose Your Own Adventure’ Film

Immersing audiences in the storytelling process might be the next wave of content creation

Jennifer Passas
  • 4 may 2018

20th Century Fox announced that it will produce a movie that gives audiences the opportunity to control the storyline. The inspiration for the film is the classic series of Choose Your Own Adventure books, published between 1978 and 1988, where readers were given options to select branching narratives as they read.

The Choose Your Own Adventure novels spawned a genre of interactive media, including tabletop roleplaying games and video games. They also inspired other book series like Goosebumps and Fighting Fantasy. While roleplaying and video games naturally lend themselves to players choosing from a variety of options on where they want to go, the same experience for a movie seems more difficult to execute.

To bring this type of storytelling to the silver screen, Fox enlisted the help of Kino Industries and its CtrlMovie app. Using the app, audience members vote for different plots throughout the movie, allowing for different experiences with each viewing.

To date, no plot details or casting information have been shared for the film, which is said to lean heavily on the Choose Your Own Adventure books for the storylines. Other content creators, including Netflix and the interactive platform Eko, have recently given audiences choice over the outcome of a storyline.

Alongside the rise of immersive technologies like VR, the influence of gaming has seeped into a variety of aspects of culture. From dating to food delivery, it seems that gamification is omnipresent in modern-day life. While video games are no stranger to amplifying movie techniques to tell a richer story and engage players, it is interesting to see movies now taking a page out of the video game script.

While branching narratives may not attract all movie audiences, it may be particularly enticing for younger viewers. A recent PSFK trend report on Gen Z indicates the rising generation’s interest in collaboratively creating content. Content makers, including entertainment studios and advertising agencies, have an opportunity to tap into this desire by providing more channels for audience input.

20th Century Fox

+20th Century Fox
+content creation
+gen Z
+user generated content

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