In Brief

The Clear Cut, a diamond "concierge service," connects with its millennial customers over Instagram and text

The Clear Cut is a new kind of jeweler. Instead of imposing showrooms and velvet-lined display cases, it uses the direct message function of Instagram to communicate with consumers. Created by Olivia Landau, a fourth-generation jeweler, and Kyle Simon, the Clear Cut began as a blog and Instagram account branded as a “concierge service” for those looking to purchase custom diamonds. The text and social media-based platform has been a huge success with its target audience, millennials, who want help narrowing down their options while being assured of a good deal.

The Clear Cut is also able to tap into markets outside of urban centers that Landau describes as “a diamond desert.” The duo told Business Insider that Alabama is one of its top markets. With Instagram DMs, The Clear Cut is able to reach a broader audience, cut a better deal and create a more intimate experience for its clients.

The Clear Cut

The Clear Cut is a new kind of jeweler. Instead of imposing showrooms and velvet-lined display cases, it uses the direct message function of Instagram to communicate with consumers. Created by Olivia Landau, a fourth-generation jeweler, and Kyle Simon, the Clear Cut began as a blog and Instagram account branded as a “concierge service” for those looking to purchase custom diamonds. The text and social media-based platform has been a huge success with its target audience, millennials, who want help narrowing down their options while being assured of a good deal.