Interior Design Partnership Shows How Media Can Bolster Brands
Through a collaboration with 3D interior design service Modsy, Architectural Digest's website Clever tests the waters of the retail space
Architectural Digest and Modsy, a 3D visualization home design tool, have joined forces in an effort that demonstrates how content can be used to seamlessly extend a brand’s reach and sell related products. The Clever website allows readers to take a quiz based on personal style, provide dimensions and photos of a room they want to redesign, and then browse curated packages from Modsy.
For $69, customers receive a basic design that they can accessorize on their own, or for $199, they’ll be paired with a dedicated designer who will craft a customized layout. The process also provides consumers with a 360-degree virtual rendering of their room, complete with furniture from the likes of top retailers including Blu Dot, Anthropologie and several other select brands. Even if users opt out of the complete redesign, they can still purchase any of the furnishings à la carte through one central checkout process.
Lead Image: Modsy via Clever