Coca-Cola’s AR Cans Take Customers On A Trip Through China

Coca-Cola’s AR Cans Take Customers On A Trip Through China
Advertising

Each can unlocks an AR-animated city mascot for each of the 23 cities in China when scanned with a smartphone

Kim Windyka
  • 1 may 2018

Coca-Cola China is taking customers on an exciting augmented reality journey through 23 Chinese cities as part of its new campaign. The experience is made possible through a series of limited-edition cans illustrated by Israeli artist Noma Bar, and each of which depicts a specific city’s residents, landmarks and culture by summing up and personifying the location as a character.

When customers scan one of the cans with their smartphone, they’ll see a playful animation on their screen that brings that particular city to life. To round out the campaign, the company has also created billboards, print ads and a film, all made possible via a partnership with technology company Baidu.

All of these elements are designed to celebrate the diversity and unique characteristics of each locale and of the Chinese people. This initiative follows Coca-Cola China’s decision to put top investor Warren Buffett’s face on cans of Cherry Coke to promote the product last year, and marks a creative incorporation of both AR technology and the brand experience into the realm of food and beverage.

Coca-Cola

Coca-Cola China is taking customers on an exciting augmented reality journey through 23 Chinese cities as part of its new campaign. The experience is made possible through a series of limited-edition cans illustrated by Israeli artist Noma Bar, and each of which depicts a specific city’s residents, landmarks and culture by summing up and personifying the location as a character.

+advertising
+AR
+AR & VR
+Asia
+augmented reality
+brand activation & immersion
+Brand Immersion
+Brand Introduction
+china
+cities
+coca-cola
+consumer goods
+experiential marketing
+Food
+mobile
+retail
+technology
+travel

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