Each can unlocks an AR-animated city mascot for each of the 23 cities in China when scanned with a smartphone

Coca-Cola China is taking customers on an exciting augmented reality journey through 23 Chinese cities as part of its new campaign. The experience is made possible through a series of limited-edition cans illustrated by Israeli artist Noma Bar, and each of which depicts a specific city's residents, landmarks and culture by summing up and personifying the location as a character.

When customers scan one of the cans with their smartphone, they'll see a playful animation on their screen that brings that particular city to life. To round out the campaign, the company has also created billboards, print ads and a film, all made possible via a partnership with technology company Baidu.

All of these elements are designed to celebrate the diversity and unique characteristics of each locale and of the Chinese people. This initiative follows Coca-Cola China's decision to put top investor Warren Buffett's face on cans of Cherry Coke to promote the product last year, and marks a creative incorporation of both AR technology and the brand experience into the realm of food and beverage.

Coca-Cola

Coca-Cola China is taking customers on an exciting augmented reality journey through 23 Chinese cities as part of its new campaign. The experience is made possible through a series of limited-edition cans illustrated by Israeli artist Noma Bar, and each of which depicts a specific city's residents, landmarks and culture by summing up and personifying the location as a character.

When customers scan one of the cans with their smartphone, they'll see a playful animation on their screen that brings that particular city to life. To round out the campaign, the company has also created billboards, print ads and a film, all made possible via a partnership with technology company Baidu.