Interview: Cultivating Brands As Family
PSFK conference speaker Michael Lastoria, co-founder of &pizza, shares his thoughts on food, culture, community and brand building
Food and community are inextricable, and a new generation of restauranteurs—equipped with the tools of modern branding—is redefining this notion. Leading the charge is entrepreneur Michael Lastoria, co-founder of the alternative fast casual pizza company &pizza, which has grown to include locations in New York, Pennsylvania, Virginia, Maryland and Washington, D.C.
&pizza is not your average lunch chain. Like others, it emphasizes healthy and local ingredients, but it stands out for its art-infused aesthetic (tattoos included) and employee-first work culture. Before Michael speaks at our CXI 2018 conference this Friday, May 18, he caught up with PSFK to talk authenticity, brand building and, of course, pizza.