Skift founder and CEO Rafat Ali discusses how his media company delivers insights across the travel industry by starting with the empowered consumer

In today's increasingly global and consumer-driven travel market, brands like Skift are focusing on identifying all aspects of a traveler's experience and linking these touchpoints to better understand how people behave and consume within the domain of travel.

Ahead of his appearance at PSFK's CXI 2018 conference on May 18, Skift founder and CEO Rafat Ali spoke to PSFK founder and editor-in-chief Piers Fawkes about how his intelligence platform provides media, insights and marketing on key sectors of travel, offering new perspectives on today's travelers, their needs and how best to meet them.

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