Interview: How eBay Is Targeting Consumers Everywhere They Click
As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand
Direct-to-consumer retail is on the rise, as today's brands can no longer expect consumers to come to them—they have to find their customers where they already are, which increasingly means on digital interfaces.
For businesses like eBay, keeping up with potential consumers means implementing the latest in AI to engage an audience using conversational commerce, developing newer and better apps, and launching AR and VR capabilities. For a podcast on direct-to-consumer retail, PSFK founder Piers Fawkes spoke to Dave Lippman, vice president of design and executive creative director at eBay, to find out how the e-commerce retailer is innovating to more directly target consumers and build brand rapport with them.