Domino’s AI Bot Is Answering Store Phones
The pizza chain is implementing voice-enabled artificial intelligence to make ordering easier and free up store employees
American pizza chain Domino’s will begin using a voice-enabled AI to field orders over the phone. Domino’s is currently testing the bot, called DOM, in 20 stores across the U.S. with plans to expand later in the year. 65% of Domino’s sales are handled through digital platforms, including its website and app, where DOM has been available as a virtual ordering assistant since 2014. Domino’s CEO of the corporation, Patrick Doyle, said in a statement:
“We believe natural voice recognition is the future, as seen by the rise in virtual assistants, such as Amazon’s Alexa and Google Home. More importantly, artificial intelligence provides great learning platforms that will enable us to do more to deliver convenience for our customers and better job experiences for our team members. With DOM on the phones, our AnyWare ordering technology and plans we have for future in-store technology, our goal is to one day be 100% digital.”
With DOM, Domino’s is able to streamline the ordering process within its physical locations. The AI sees to the orders placed via phone calls, while staff handle in-person orders and food prep. This AI is allowing Domino’s to build it’s reputation as a friendly face that puts the customer first. With DOM manning the phones, staff members can put more focus on quality control, customer service and time management.