The e-commerce retailer launched a customization tool that compiles relevant options for shoppers in a mobile interface

One problem in today’s online retail marketplace is the overwhelming number of options and  information that consumers have to wade through. eBay is aiming to simplify the process by allowing users to create their own personalized marketplace with a tool called Interests, which uses algorithms and eBay’s massive data stores.

The Interests feature customizes the eBay shopping experience by taking into account the user’s style, hobbies and passions, curating a customized store according to preferences indicated by their responses to a questionnaire. Bradford Shellhammer, eBay’s head of personalization, explains:

“With over 1 billion listings, from cars to sunglasses, our goal is to help shoppers easily discover things they love while removing from their experience items that aren’t relevant to their personal tastes. Shoppers can now browse and be inspired by a store built just for them, based on what they’re actually into.”

In an era of customization, eBay’s venture into the realm of the personalized shopping experience allows for greater engagement by showing people only what’s relevant to them. It could also help the platform compete with rivals like Amazon, as consumers may be less likely to visit the competition when their attention is already captured by customized options on eBay’s home screen. Interests is available now through eBay’s Android and iOS apps in the U.S. and will be available globally later this year.

eBay

One problem in today’s online retail marketplace is the overwhelming number of options and  information that consumers have to wade through. eBay is aiming to simplify the process by allowing users to create their own personalized marketplace with a tool called Interests, which uses algorithms and eBay’s massive data stores.

The Interests feature customizes the eBay shopping experience by taking into account the user’s style, hobbies and passions, curating a customized store according to preferences indicated by their responses to a questionnaire. Bradford Shellhammer, eBay’s head of personalization, explains: