eBay’s New ‘Interests’ Feature Personalizes The Marketplace

eBay’s New ‘Interests’ Feature Personalizes The Marketplace
Merchandising & Curation

The e-commerce retailer launched a customization tool that compiles relevant options for shoppers in a mobile interface

Catherine Ollinger
  • 21 may 2018

One problem in today’s online retail marketplace is the overwhelming number of options and  information that consumers have to wade through. eBay is aiming to simplify the process by allowing users to create their own personalized marketplace with a tool called Interests, which uses algorithms and eBay’s massive data stores.

The Interests feature customizes the eBay shopping experience by taking into account the user’s style, hobbies and passions, curating a customized store according to preferences indicated by their responses to a questionnaire. Bradford Shellhammer, eBay’s head of personalization, explains:

“With over 1 billion listings, from cars to sunglasses, our goal is to help shoppers easily discover things they love while removing from their experience items that aren’t relevant to their personal tastes. Shoppers can now browse and be inspired by a store built just for them, based on what they’re actually into.”

In an era of customization, eBay’s venture into the realm of the personalized shopping experience allows for greater engagement by showing people only what’s relevant to them. It could also help the platform compete with rivals like Amazon, as consumers may be less likely to visit the competition when their attention is already captured by customized options on eBay’s home screen. Interests is available now through eBay’s Android and iOS apps in the U.S. and will be available globally later this year.

eBay

One problem in today’s online retail marketplace is the overwhelming number of options and  information that consumers have to wade through. eBay is aiming to simplify the process by allowing users to create their own personalized marketplace with a tool called Interests, which uses algorithms and eBay’s massive data stores.

+amazon
+Apple
+Automotive
+Big Data
+customization
+Ebay
+Europe
+Google
+home
+mobile
+Mobile
+personalization
+retail
+technology
+UK
+Virtual Commerce

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.