Facial recognition will soon be able to associate digital tickets with faces, so event attendees can just walk right inside

Live Nation, the company behind Ticketmaster, is planning to bring facial recognition to the event industry through a partnership with Blink Identity, making it so that attendees no longer have to scan their tickets at the entrance. Instead, they can just walk right on in while sensors scan their identity; they don't even have to stop or slow down.

Although this is part of a trend across sectors to include facial recognition to assist in daily lives, as Engadget points out, it is not a perfect system. The technology has been known to fail in recognizing people of color. Another concern, of course, is privacy. Blink's website addresses identity security, claiming it assures transparency and deletes data it does not need. But it doesn't say anything about third parties like Ticketmaster and their ability to hold on to the data. If such a company ever got hacked, it could result in a breach of people's faces, personal details and payment information.

On the flip side, the biometric authentication would definitely smooth the overall experience for consumers—and at least get rid of some of the tiresome lines. Its full range of possibilities stretches even further (for better or worse): last month, facial recognition was used to catch a crime suspect among tens of thousands of people at a concert in China.

Live Nation Blink Identity


Lead Image: Facial recognition stock photo from Artem Oleshko/Shutterstock

Live Nation, the company behind Ticketmaster, is planning to bring facial recognition to the event industry through a partnership with Blink Identity, making it so that attendees no longer have to scan their tickets at the entrance. Instead, they can just walk right on in while sensors scan their identity; they don't even have to stop or slow down.

Although this is part of a trend across sectors to include facial recognition to assist in daily lives, as Engadget points out, it is not a perfect system. The technology has been known to fail in recognizing people of color. Another concern, of course, is privacy. Blink's website addresses identity security, claiming it assures transparency and deletes data it does not need. But it doesn't say anything about third parties like Ticketmaster and their ability to hold on to the data. If such a company ever got hacked, it could result in a breach of people's faces, personal details and payment information.