How Fitness Is Going Digital With Mixed-Reality Workouts

How Fitness Is Going Digital With Mixed-Reality Workouts
Fitness & Sport

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

PSFK
  • 18 may 2018

While the fitness industry is rife with trends that come and go, one that seems to be gaining ground and that may be here to stay is the incorporation of connected, AI and AR elements into physical workouts.

Increasingly, fitness brands are creating mixed reality experiences that encourage users to engage both digitally and physically IRL across platforms. Here’s how two major athletic businesses are upping their game with new and interactive technology:

Peloton
Peloton unveiled an internet-connected treadmill called the Peloton Tread, which enables Peloton Members to take part in live and on-demand bootcamp and circuit classes from the convenience of their own home. The Peloton Tread offers a suite of fitness experiences, including a range of classes both on and off the machine. There will be a variety of live and on-demand classes for the Peloton Tread, including Run, Total Body, Floor and Walk classes. The machine is equipped with a 32-inch HD touchscreen (three times bigger than the screen on the Peloton bike) that provides access to thousands of different classes led by instructors, in a bid to change the way consumers get fit at home.

Under Armour
Sports apparel brand Under Armour unveiled its third generation of connected running shoes, which are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions that is stored in the shoe. Using Bluetooth connection, both pairs of the new connected shoes, called Phantom and Sonic, can be linked to the company’s MapMyRun app.

These are just a few ways that fitness brands are equipping people’s everyday workouts with tools and services to better help them achieve their fitness goals on their own terms. For more information on how new technologies are revolutionizing the everyday consumer routine, see PSFK’s report CES 2018 Event Recap.

While the fitness industry is rife with trends that come and go, one that seems to be gaining ground and that may be here to stay is the incorporation of connected, AI and AR elements into physical workouts.

+AI
+AI
+apparel
+AR
+AR & VR
+chat a researcher
+Fashion
+fashion / apparel
+fitness
+fitness / sport
+Health
+home
+IoT
+mixed reality
+mobile
+Mobile
+peloton
+sport
+sport & fitness
+technology
+Under Armour
+VR
+wellness
+workouts

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