Ford Mobility Service Ensures Patients Never Miss A Doctor’s Appointment

Ford Mobility Service Ensures Patients Never Miss A Doctor’s Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health

Dave Pinter, PSFK
  • 18 may 2018

GoRide is a new mobility service from Ford that aims to reduce the difficulty of getting to a medical appointment. GoRide uses modified Ford Transit vans to offer non-emergency bedside-to-bedside transportation. The service is launching in partnership with the Beaumont Health Network and will serve more than 200 of facilities in Southeast Michigan.

Ford cites statistics saying that the healthcare industry looses $150 billion per year due to missed appointments and scheduling inefficiencies. Unreliable transportation is a significant cause. GoRide hopes to not only serve as an on-demand transportation service for treatment of chronic health issues but also reduce the barrier to getting preventative healthcare.

The service accommodates a range of people, from seniors who do not drive to those with limited mobility. A ride can be pre-booked up to 30 days in advance. GoRide drivers receive special training around caring for and safely transporting patients. They can offer assistance in getting patients in and out of the van as well as guiding them to the door of their home or medical office. For wheelchair patients, drivers are responsible for getting them into and out of the van as well as securing the wheelchair for transport.

The interiors of the vans are designed for flexibility, with seats that flip up to make space for up to two wheelchairs. Some of the vans in the fleet are fitted with bus-style bi-fold doors, low step height running boards and extra grab handles.

As a 1.0 model, the idea and function are good but the aesthetics need work. The grey on grey on grey color scheme isn’t the most cheerful. Maybe GoRide could take some inspiration from Daihatsu’s wheelchair accessible DN Pro Cargo from the 2017 Tokyo Motor Show. It should look more like a wellness vehicle than an airport shuttle van.

Looks aside, GoRide has already racked up success with a 92% on-time pickup and deliver rate following a pilot test that began in late 2017. People looking for an immediate pickup have typically only had to wait between 10 and 30 minutes. Ford has not yet announced any plans to expand GoRide’s service area.



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