Ford developed experimental technology to improve the mobility experience for the visually impaired

Ford Italy designed a new technology to help blind passengers sense the views outside of car windows. The auto company partnered with Aedo, a startup that develops devices for the visually impaired, to create an instrument called “Feel the View” that portrays the scenery outside using vibrations.

This latest technology allows automotive companies a new way to integrate features specifically for disabled riders.

“We seek to make people’s lives better and this was a fantastic opportunity to help blind passengers experience a great aspect of driving,” Ford Italy spokesperson Marco Alù Saffi said in a company blog post. “The technology is advanced, but the concept is simple—and could turn mundane journeys into truly memorable ones.”

The device works by taking a picture of the view from the window, which then transforms into a grayscale image. Each shade of gray gives off a unique vibration, with up to 225 different intensity levels, allowing the visually impaired rider to sense what is outside by touch. There is also a vocal assistant hooked up to the audio system that provides detailed scenic descriptions.

Ford Motor Company

Ford Italy designed a new technology to help blind passengers sense the views outside of car windows. The auto company partnered with Aedo, a startup that develops devices for the visually impaired, to create an instrument called “Feel the View” that portrays the scenery outside using vibrations.

This latest technology allows automotive companies a new way to integrate features specifically for disabled riders.

“We seek to make people’s lives better and this was a fantastic opportunity to help blind passengers experience a great aspect of driving,” Ford Italy spokesperson Marco Alù Saffi said in a company blog post. “The technology is advanced, but the concept is simple—and could turn mundane journeys into truly memorable ones.”